Monthly Archives: August 2010

5 Realities of Hyper Local Link Building

By timothyn | Published: August 31, 2010
When it comes to SEO, there is literally nothing that beats a series of high quality inbound links. Usually, you are working to attract inbound links through various link-baiting strategies, mainly being that you have something of interest or value to a portion of the internet public at large. You work to attract them to [...]
Posted in Local Search | Tagged , , | Leave a comment

Message Maps Influence Search Marketing

By timothyn | Published: August 25, 2010
Richard Ingram recently published an extremely fascinating infograph about the various approaches to web content strategy. One visitor to his site commented that the lower right-hand purple area should represent the corporate approach to content strategy. The comment frightened me as it immediately exposed a direct disconnect between the Search team and the Message Map. [...]
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Paid Search Optimization Testing

By ryanp | Published: August 13, 2010
Google’s constantly upping the ante on AdWords.  Gotta keep those keyword junkies coming back for more, right?! Announced early last week was their AdWords Campaign Experiments (ACE) platform. Now you can do better and truer campaign testing than has previously been possible. Campaign optimization is the essence of managing a paid search account. And while [...]
Posted in Paid Search | Leave a comment