Monthly Archives: September 2010

No More Content for Contents Sake

By ryanp | Published: September 10, 2010
Content Strategy, as a defined discipline and true necessity, is all about assessing (analyzing), planning (designing), constructing (building & placing), and curating (maintaining) content on a web property or properties. Wherever you have influence over your company’s / client’s content, you have to be acting in all 4 of these ways. That’s kind of the [...]
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Closed Captioning for YouTube

By timothyn | Published: September 7, 2010
With the ever growing popularity of video content for professional businesses and services, there has been an equally growing alienation of certain audiences from this content. Specifically, the lack of Closed Captioning for videos that are leveraging the major video platforms as their principle means of distribution. To this point, and much to my disappointment, [...]
Posted in Content Strategies | 2 Comments

Quality Score Anomaly

By ryanp | Published: September 2, 2010
Despite years of sweat, blood, and heavy calculations, even the most seasoned Search Marketing / Words Go Here vets can sometimes make a mistake (shh!), or run into a bewilderingly difficult anomaly. Several months ago such a unpleasant scenario befell me, and I thought it best to share with the WGH Community… I took on [...]
Posted in Paid Search | 4 Comments