Monthly Archives: April 2011

Measuring SEO Success Past Absolute Rank

Cut to scene: Client calls demanding an answer: “Why am I not #1 in the Google for the most ambiguous term in the history of language?” As practitioners, our natural instinct is to start explaining the technical aspects of what’s going on. Links this, competitive density that, crumb code and content the other… during this, [...]
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CYA: Update your Privacy Page

If you’re using Google Analytics or any service, take note of this post from Search Engine Land and update your privacy policy. All you have to do is: Create a privacy policy State the usage of third party tracking State the usage of cookies to track anonymous data No one actually reads those terms of service [...]
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