Category Archives: Content Strategies

No More Content for Contents Sake

By ryanp | Published: September 10, 2010
Content Strategy, as a defined discipline and true necessity, is all about assessing (analyzing), planning (designing), constructing (building & placing), and curating (maintaining) content on a web property or properties. Wherever you have influence over your company’s / client’s content, you have to be acting in all 4 of these ways. That’s kind of the [...]
Posted in Content Strategies | Leave a comment

Closed Captioning for YouTube

By timothyn | Published: September 7, 2010
With the ever growing popularity of video content for professional businesses and services, there has been an equally growing alienation of certain audiences from this content. Specifically, the lack of Closed Captioning for videos that are leveraging the major video platforms as their principle means of distribution. To this point, and much to my disappointment, [...]
Posted in Content Strategies | 2 Comments

Message Maps Influence Search Marketing

By timothyn | Published: August 25, 2010
Richard Ingram recently published an extremely fascinating infograph about the various approaches to web content strategy. One visitor to his site commented that the lower right-hand purple area should represent the corporate approach to content strategy. The comment frightened me as it immediately exposed a direct disconnect between the Search team and the Message Map. [...]
Posted in Content Strategies | Tagged , | Leave a comment