Category Archives: Organic Optimization

Google & Paid Link Penalties

By aimeeshiree | Published: March 11, 2011
If a sudden decrease in traffic is occurring on your website, do not necessarily assume it is from the Farmer/Panda update; Google has been cracking down on websites with many inbound paid links with renewed vigor. Learn how to determine if you've been penalized for paid links and what to do about it.
Posted in Organic Optimization | 4 Comments

A Layman’s Guide to Google’s Farmer/Panda Update

By aimeeshiree | Published: March 8, 2011
The latest update to Google’s Search Engine Ranking Algorithm, known internally as the “Panda” update and externally as the “Farmer” update, primarily targets content farms. This update was rolled out on Wednesday, February 23rd and tweaked on Tuesday, March 1st. You may have already heard, as there’s a wealth of excellent coverage currently out there [...]
Posted in Organic Optimization | 6 Comments

Taxonomy of Web Search and User Information Retrieval Needs

By timothyn | Published: January 3, 2010
If we stop and consider what Search, this thing we all love so dearly, actually is, it fundamentally boils down to facilitating successful information retrieval (IR). A User is looking for something. They pick the medium by which to conduct their search. Based on the returned results from the corpus (ie collection of various authoritative [...]
Posted in Organic Optimization | 1 Comment