Category Archives: Paid Search

Quality Score Anomaly

By ryanp | Published: September 2, 2010
Despite years of sweat, blood, and heavy calculations, even the most seasoned Search Marketing / Words Go Here vets can sometimes make a mistake (shh!), or run into a bewilderingly difficult anomaly. Several months ago such a unpleasant scenario befell me, and I thought it best to share with the WGH Community… I took on [...]
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Paid Search Optimization Testing

By ryanp | Published: August 13, 2010
Google’s constantly upping the ante on AdWords.  Gotta keep those keyword junkies coming back for more, right?! Announced early last week was their AdWords Campaign Experiments (ACE) platform. Now you can do better and truer campaign testing than has previously been possible. Campaign optimization is the essence of managing a paid search account. And while [...]
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How to Create a Remarketing Campaign

By ryanp | Published: June 12, 2010
In case you missed installment #1 of the Remarketing discussion, in our ongoing series “Google’s Latest,” I’ll catch you up fast-like. “Retargeting” is an advertising method that follows site visitors once they leave a website, and thereafter shows the visitors ads for that site whenever they are surfing the greater web at large. Boom, there [...]
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