Comments for WordsGoHere

Comment on Google’s Latest :: Retargeting with Google by search engine marketing Inc

search engine marketing Inc — Fri, 20 May 2011 09:53:26 +0000

hi,

good post. I like your post.

Comment on Google & Paid Link Penalties by Rich Benjamin

Rich Benjamin — Thu, 17 Mar 2011 15:11:12 +0000

You may like Google, you may not like Google. But remember that in Google’s house, good web etiquette dictates that you play by their rules.

Comment on Google & Paid Link Penalties by aimeeshiree

aimeeshiree — Fri, 11 Mar 2011 22:11:21 +0000

As far as the hunt, Cutts & the Google team have actually asked people to tattle . It’s also been my experience that they tend to look for big fat spammy link sellers and follow the trail. I’ve had clients who’d previously been in hot water with (and banned from) google and it always seemed to come back to some mother load of bogus paid links from bogus sites.

I think that it’s hard to really see behind the veil, but my best guess as far as the tiers go is that [1] the effect probably varies depending on the comprehensive link portfolio. Trust is a two way street (or double edged sword!). And [2] I’m a pretty big math geek and distance houses implications of decreased effect. Note that we’re talking about diminished, not necessarily deleted, effect. There are a lot of decimals between 1 and 0.

Comment on Google & Paid Link Penalties by Nate Griffin

Nate Griffin — Fri, 11 Mar 2011 21:55:59 +0000

I don’t know exactly what they changed, but I do know they’ve been really digging lately. They even called out Conductor specifically, so they are being pretty aggressive.

I would imagine that there will be many sites that suffer as collateral damage or deemed guilty by association.

Comment on Google & Paid Link Penalties by Ryan Pryor

Ryan Pryor — Fri, 11 Mar 2011 20:06:37 +0000

well, stated again.

any thoughts on how Google’s going about hunting for paid links? we’ve seen a few instances of them occurring across a vaaast network of sites that are 3+ layers deep from the primary sites. kinda interested in seeing what happens if the bottom tier gets nailed.

Comment on A Layman’s Guide to Google’s Farmer/Panda Update by aimeeshiree

aimeeshiree — Fri, 11 Mar 2011 14:42:57 +0000

Jesse, you may be right. The hit to revenue makes me wonder what they’re even capable of doing. I don’t know much about their business model/cash-on-hand/etc., but it seems like they’d end up out of order before ever having a chance to realign – again, that remains to be seen at this point.

If I were a content farm, the first thing I’d do is try to game that algorithm. Just sayin’.

Comment on A Layman’s Guide to Google’s Farmer/Panda Update by JesseWayne

JesseWayne — Fri, 11 Mar 2011 14:15:57 +0000

That’s a lot of lost ad revenue. I’m sure the farms are working furiously to realign their sites asap (I know I would if I were in that game). I predict a new kind of farm will arise by fall. They’ll find that fine line between farm content and good content and they’ll ride it all the way to the bank again.

Comment on A Layman’s Guide to Google’s Farmer/Panda Update by aimeeshiree

aimeeshiree — Fri, 11 Mar 2011 14:10:25 +0000

Honestly, it’s too early to really say what the biggest grossest of the farms will do; only time will tell. Reworking content is not easy when your piles upon piles of content is useless (or very close to).

For folks that are on the fringes, Google’s made it very clear that they need to:
[1] Evaluate all the content
[2] Improve the overall quality of pages on the domain
[3] Remove low quality pages or move them do a different domain

I get the impression that this isn’t solely based on content quality. I fully believe that the signals Google is using to identify low quality sites probably include ad-to-text ratio and some additional “trust” metrics. I have a suspicion that design/usability is going to become more important to visibility in the coming months.

So there’s my speculative conspiracy theory for you.

Comment on Nate at PubCon ? OMG! by Nate Griffin

Nate Griffin — Thu, 10 Mar 2011 15:47:39 +0000

Hey, Oli. Great meeting you as well. PubCon ended up going great, and I was surprised as anyone how well the panel went over. I don’t think I passed you my card, but feel free to send me an email.

Comment on A Layman’s Guide to Google’s Farmer/Panda Update by Daniel Romero

Daniel Romero — Thu, 10 Mar 2011 14:50:49 +0000

Nice post, Aimee. I was starting to think all articles on the update had been taken from content farms themselves. It’s nice to hear a different (and pithier) take on the matter.

I am wondering how the content farms will respond. Do you think they will now focus on slightly more valuable/lower volume content, keep the faith, or just start pushing out more garbage than ever?